Từ A - Z cách bán hàng trên Amazon cho người mới bắt đầu

As of 2025, Amazon has 310 million active users worldwide, offering vast opportunities for sellers to conquer the international market. However, fierce competition and strict policies can easily confuse beginners. In this article, AGlobal will guide you from A to Z on how to sell on Amazon in 2025 to get started effectively.

1. Introduction to Amazon

Amazon was founded in 1996 with the original purpose of selling books online. Currently, this e-commerce platform has expanded its sales channels, offering a wide range of products such as CDs, movies, toys, electronics, household goods, and countless other items.

Today, Amazon has become one of the largest and most valuable technology companies in the world. It not only continuously innovates but also expands its scale to meet the diverse needs of customers.

2. Conditions to sell on Amazon in 2025

To start doing business on Amazon, sellers need to meet some basic conditions as follows:

Valid Seller Central account: register with personal or business information, along with a clear address and tax profile.
Transparent product information: all listed products must have copyrighted images, detailed descriptions, especially handmade products which require actual photos and clear descriptions.
Shipping & costs: master the delivery process, choose appropriate carriers, and fully calculate taxes, import/export duties, and related surcharges.
Basic operational skills: basic English proficiency to answer messages, maintain response times within 24 hours to keep credibility and comply with Amazon policies.
Compliance & performance maintenance: ensure cancellation rates, late deliveries, and complaints remain within Amazon’s allowed levels, while issuing VAT invoices upon customer request.

3. How to sell on Amazon

To begin your Amazon selling journey, you need to go through a few basic steps as follows:

Register a Seller Central account: prepare personal/business documents, an international payment card, and a bank account. This is a mandatory step to open a store.
Create a store & list products: add products with clear images, detailed descriptions, and transparent information. For each item, you can choose to handle orders yourself (FBM) or use Amazon’s FBA service.
Manage operations: ensure on-time delivery, avoid unexpected extra costs, and respond to customers within 24 hours to maintain credibility.
Optimize sales: use Amazon Ads, optimize product SEO, and monitor reports to improve sales.

4. Ways for Vietnamese sellers to receive payments from Amazon

Many sellers in Vietnam don’t know how they will get paid when selling through Amazon. When will these payments be received?

Typically, right after confirming the shipment, Amazon will transfer funds to your payment account. The payout schedule is every 2 weeks. Currently, Amazon supports sellers with the following payment methods:

Pros and cons of Amazon’s payment methods

4.1. Through international bank account

This is the most popular payment method for sellers in Vietnam. You need to link Amazon with an international bank account or through intermediary services. Some trusted providers often chosen are Payoneer, PingPong, Wise, etc. Amazon will transfer money directly to this account, and you can withdraw to a Vietnamese bank or through an international ATM card.

4.2. Payment converted into Amazon Gift Card

In some programs like Kindle Direct Publishing (selling e-books) or Amazon Associates (affiliate marketing), Amazon may pay you with a Gift Card. This amount is credited directly to your Amazon account and can only be used for shopping on Amazon.

4.3. Payment through check (Cheque)

Amazon also supports sending payment checks by mail. After receiving the check, you can bring it to the bank to cash or deposit.

5. What to sell on Amazon?

One of the biggest questions for beginners is: “Which products should I sell on Amazon to have the highest chance of success?”

The answer lies in which products you choose, and whether they catch up with trends and have high consumer demand.

If you’re still hesitant, here is a list of best-selling products in 2025 officially announced by Amazon. You can refer to and consider:

18 high-demand and trending online products in 2025

6. Selling experience on Amazon for beginners

According to successful Amazon sellers, one of the most effective options to optimize operations and increase profits is using the FBA (Fulfillment by Amazon) service. In addition, to improve business efficiency, you can also refer to the following experiences:

6.1. Build your own brand

If you want to develop long-term products and gain credibility with customers, the first thing you need is to build your own distinctive brand. So how can your brand stand out from competitors?

Start by identifying your niche market and the products you want to sell. Then analyze competition to determine products and set appropriate prices. After that, plan product development to reach your target customer group.

6.2. Perfect your products

Each listed product must be clearly, concisely, and accurately described in terms of origin, characteristics, and usage. Moreover, product images must be sharp, authentic, and appealing to increase customer trust. A well-prepared product in both quality and presentation will gain a big competitive advantage.

6.3. Do business legally on Amazon

Amazon has strict rules and policies for sellers. To maintain long-term business, you must strictly comply with these rules. Fraud, posting misleading information, or receiving too much negative feedback may lead to loss of credibility, reduced sales, or even account suspension.

6.4. Customer reviews and orders

Positive reviews and a high successful order rate are crucial for Amazon to rank your products higher in search results. New sellers should actively promote products, launch promotions or ad campaigns to quickly gain 5-star reviews, thereby increasing credibility and visibility.

6.5. Consider using Amazon Advertising

Amazon Advertising is a powerful tool to help products reach the right potential customers. If you know how to combine ads with product and brand strategies, you can shorten market entry time and quickly increase sales.

7. Conclusion

AGlobal has helped you learn about the concept of Amazon and how to sell on Amazon for beginners. Hopefully, the information shared in this article will help you start selling on Amazon.

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AGlobal – Amazon’s account and advertising management partner in Vietnam, helping over 200+ exporters simplify, streamline, and succeed effectively.