Amazon Books: Global publishing opportunities for all Vietnamese authors.

With a revenue of 16.9 billion USD in 10 months, Amazon Book affirms its position as a massive library serving hundreds of millions of readers worldwide. The comprehensive publishing feature from printed books to ebooks opens up opportunities for Vietnamese authors to bring their works to the global market. If you are looking to develop an international publishing career, Amazon Book is the ideal starting point.

1. Amazon Book – A massive library for every reader

In the context of an ever-expanding publishing industry, Amazon Book emerges as a major opportunity for authors and publishers. To better understand what Amazon Book is and why it is an ideal platform for publishing and selling books, let’s explore in the sections below.

1.1. Overview of the Amazon Book platform

Launched in 1995, Amazon Book is the world’s largest online book-selling platform. It gathers hundreds of millions of titles across all genres: from literature, economics, education, science, art to self-development books. Beyond meeting readers’ needs, Amazon has become a “playground” for authors and publishers who want to introduce their works to the global market.

The strength of Amazon Book lies in its vast distribution network, fast delivery system, and access to readers in over 180 countries. Whether you are a self-published author or a book reseller, the platform offers opportunities to build your brand and expand revenue in the increasingly growing online publishing market.

1.2. Why sell books on Amazon Book?

In the digital age, selling books online not only helps reduce operating costs but also opens an unlimited market in terms of time and space. Amazon Book offers many outstanding advantages for sellers such as:

Easily start selling books: With just a few simple steps, you can create a seller account and upload your books without investing in your own website or a complex warehouse management system.
Reach a massive customer base: Millions of readers visit Amazon daily, helping your books get discovered and purchased in just a few clicks.
Diverse selling formats: Sellers can choose between printed books and ebooks through the Kindle Direct Publishing (KDP) platform.
Professional operation system: Amazon supports everything from printing, storage, shipping, to customer service, allowing you to focus on content development and marketing strategy.

All these factors make Amazon Book the top choice for authors and publishers looking to expand their market—especially those seeking opportunities to bring Vietnamese books to the global stage.

2. Popular book genres on Amazon Book

Amazon Book gathers millions of titles across many genres, but four categories consistently top the best-seller list due to their wide readership and lasting appeal. The most popular categories include Fiction, Non-fiction, Children’s Books, and Educational Textbooks.

2.1. Fiction

This is the most beloved category on Amazon, with subgenres such as romance, mystery, fantasy, science fiction, and adventure leading in sales. Especially, short stories and web novels are rising trends, attracting younger readers who enjoy creative and easily accessible content.

2.2. Non-fiction

From self-help, biographies, business, psychology to cookbooks, this genre offers high practical value and meets the needs of adult readers for learning and self-improvement. Recently, books about soft skills and mental health have become major trends, reflecting modern readers’ interest in balanced lifestyles.

2.3. Children’s Books

From picture books, fairy tales, chapter books to young adult novels, this category maintains stable sales year-round. Among them, interactive books and illustrated comics are especially popular with ages 3–12, helping children learn while playing.

2.4. Educational & Textbooks

Serving long-term learning needs, this category includes reference books, textbooks, exam prep materials, and specialized manuals. With the rise of online learning, educational ebooks and skill workbooks are also rapidly expanding on Amazon.

Through the diversity of these genres, it is clear that Amazon Book’s customers span all ages and interests—from children and students to working professionals and scholars. This diversity is proof of the enduring appeal and vast potential of Amazon’s book market.

3. Printed Books vs. Ebooks: Which should you choose?

When starting to sell on Amazon Book, many sellers wonder whether to sell printed books or ebooks. Each has its pros and cons depending on your goals, resources, and target readers. The comparison table below helps illustrate this clearly:

Comparison between Printed Books and Ebooks on Amazon

If you want to build a long-term brand and offer a traditional reading experience, printed books are the right choice. On the other hand, publishing ebooks via Amazon KDP allows you to reach a global market quickly and affordably. Many authors today combine both formats to leverage each channel’s strengths and maximize revenue.

4. Tips to attract readers with printed books on Amazon

With a clear process and Amazon Book’s support tools, getting your book into readers’ hands is now easier than ever.

4.1. Step-by-step process to sell printed books on Amazon

To start selling printed books, follow these five basic steps:

Step 1: Prepare your book source
You can sell books you already own, partner with publishers, or source from used bookstores and distributors. Make sure the books are in good condition—no torn pages or damage—to make a good impression on buyers.

Step 2: List your product
Access Amazon Seller Central; if you don’t have an account, you need to register first. Detailed instructions on creating an account can be found here.

To add your book to your store, go to the Catalog tab and click Add Products.

Next, enter the ISBN to find existing titles in Amazon’s catalog and follow the required steps to upload your book. If your book isn’t listed, create a new listing by selecting I’m adding a product not sold on Amazon.

On the next page, enter your book title, and Amazon will suggest an appropriate book category.

After entering your product details, you will see a suggested category. If correct, click Next. If not, enter additional keywords in the Item Name section until you find the right book category.

Once you’ve selected the right category, fill in required fields including book title, author/publisher name, UPC code, cover image, and search terms.

Step 3: Set a competitive price
Book prices depend on condition, rarity, and market demand. You can check average prices on Amazon or use the Revenue Calculator tool to estimate your profit.

Step 4: Fulfill orders and shipping
After your book is listed, you have two main options for fulfillment:

FBM (Fulfilled by Merchant): You manage everything yourself, including storage, packaging, and shipping. This offers control over quality and costs but requires more time and effort, especially with large order volumes.
FBA (Fulfillment by Amazon): Amazon handles everything—storage, packaging, shipping, customer service, and returns. The advantage is higher reliability and Prime eligibility, but it comes with additional storage and service fees.

Amazon Prime Logo (Source: Amazon)

Step 5: Promote your product
To maximize reach, optimize your book description and images, and encourage customers to leave reviews. You can also run Amazon Ads (paid advertising) to boost visibility and sales.

4.2. Tips to increase printed book sales on Amazon

To ensure your printed books not only appear but also sell well on Amazon, here are some practical tips to grow sales and build brand credibility:

Optimize titles & keywords: Insert relevant keywords (e.g., “self-help book,” “Vietnamese literature”) in titles and descriptions to improve search visibility.
Encourage positive reviews: Respond quickly, deliver on time, and package carefully to earn good feedback.
Use automation tools: Utilize Amazon’s automatic pricing tool to adjust prices dynamically based on market demand, maintaining competitiveness without constant monitoring.
Track sales performance: Analyze data via Amazon Brand Analytics to assess views, conversion rates, and ad effectiveness, allowing you to fine-tune your strategy.

5. Amazon Ebook: Publish globally with Kindle Direct Publishing (KDP)

Besides printed books, Kindle Direct Publishing (KDP) lets you publish ebooks within hours and reach readers worldwide. With KDP, you retain 100% copyright and earn up to 70% royalties per sale — an ideal choice for independent authors and beginners.

5.1. Steps to publish an ebook on Amazon KDP

Step 1: Register a KDP account
Visit kdp.amazon.com and log in using your Amazon account.

Step 2: Create your book profile
Fill in details like title, author, description, keywords, and choose the right category for better discoverability.

Step 3: Upload your content
Prepare your ebook in .docx, .epub, or .pdf format and upload a high-resolution cover image. Make sure to read KDP’s Content Guidelines before uploading.

Step 4: Set pricing and publishing rights
Choose whether to enroll in KDP Select, define your distribution territories, and set your royalty rate and pricing. In the “Royalty and Pricing” section, you can select a 35% or 70% royalty rate. Amazon will clearly display your expected royalties based on your book price.

Remember, if your ebook is priced over $9.99, you only qualify for the 35% royalty option.

Step 5: Publish and promote
After completion, your ebook will go live on Amazon Kindle Store. You can join KDP Select for exclusive distribution and access to global promotional programs.

5.2. Tips to make your ebook stand out on Amazon

To make your ebook appealing and competitive, invest carefully in both visuals and content:

Professional cover design: An eye-catching cover is the first factor that attracts readers among millions of titles.
Optimized book description: Write a clear, engaging summary that highlights value and benefits for readers.
Collect quality reviews: Encourage readers to leave positive feedback to increase credibility and ranking.
Cross-channel promotion: Share your ebook through blogs, social media, email marketing, or personal websites to expand reach.

6. Conclusion

Amazon Book is opening a new era for Vietnam’s publishing industry, where authors and publishers can flexibly combine printed books and ebooks to preserve tradition while embracing digital reading trends. With a global distribution network and optimized publishing process, start your publishing journey today to spread Vietnamese knowledge and culture worldwide.

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