Amazon Vietnam's Reputation Rating: What You Need to Know

In the context of rapid e-commerce development, many Vietnamese businesses still wonder whether Amazon Vietnam is truly credible and reliable. This article demonstrates the credibility of Amazon Vietnam through growth figures and support policies. It also explains why this platform is the top choice for Vietnamese businesses aiming to expand into the international market.

1. What is Amazon Vietnam?

Amazon is a global e-commerce platform owned by Amazon.com Inc., founded in 1994 by Jeff Bezos in the United States. Initially, Amazon was created to serve the online shopping needs of American consumers and quickly grew to become one of the largest retail websites in the world.

Building on its domestic success, Amazon continued to expand globally, aiming to become a familiar brand for consumers in many countries.

In Vietnam, Amazon officially operates through Amazon Global Selling – the official website and Vietnamese-language support channel for Vietnamese sellers. This platform helps Vietnamese businesses and individuals easily access Amazon’s global selling system, while overcoming previous barriers related to language and international transaction processes.

Amazon Global Selling website interface

2. Reasons Why Amazon Vietnam is a Credible Platform

In 2025, Vietnamese businesses on Amazon recorded nearly 35% growth, while goods through Fulfillment by Amazon (FBA) increased by approximately 40%. These figures show that Amazon Vietnam is operating effectively and increasingly consolidating its strong position in the e-commerce market.

According to the Vietnam Trade Promotion Agency (Vietrade, 2025), the number of Vietnamese products sold on Amazon has increased by more than 300% over five years, demonstrating the strong global reach of Vietnamese goods. Amazon thus becomes a bridge for Vietnamese businesses to assert their brand and develop sustainably on an international scale.

The platform’s appeal and reliability are also reflected through annual conferences and events. Notably, on November 6, the 2025 Annual Seller Conference “Technology Breakthrough – Global Export Leap” was held in Hanoi, attracting over 1,500 sellers, businesses, and partners from both domestic and international markets.

2025 Annual Seller Conference “Technology Breakthrough – Global Export Leap”

This conference focused on introducing technology solutions, smart logistics, and opportunities to expand Vietnamese brands internationally, demonstrating Amazon’s long-term commitment to the Vietnamese business community.

From these achievements, Amazon Vietnam is increasingly recognized as a credible global e-commerce platform, accompanying Vietnamese businesses on their journey to conquer international markets with competence, quality, and technology.

3. Amazon Vietnam: Ecosystem Supporting Vietnamese Sellers to Grow Globally

With the goal of supporting Vietnamese businesses to develop sustainably in the international market, Amazon Vietnam focuses on enhancing capabilities, providing effective promotional solutions, and creating global connection opportunities through cross-border e-commerce.

3.1. Reliable Platform and Comprehensive Support Ecosystem

Amazon Vietnam provides the “A-Z Selling on Amazon” resource system, covering the entire cross-border business process. From creating accounts, preparing products, setting up stores, shipping, to promotion and customer care.

These materials are presented in detail, illustrated with instructional videos and real-life examples, helping Vietnamese sellers easily access and operate their stores professionally.

3.2. Growth Solutions and Global Brand Promotion

Alongside educational resources, Amazon Vietnam also provides Sponsored Ads solutions to help sellers optimize visibility and sales. Through Amazon Ads, Vietnamese businesses can:

Promote products to hundreds of millions of global buyers
Analyze campaign performance using real data
Stay updated on the latest advertising trends on Amazon

Additionally, specialized training programs on advertising and brand building are regularly organized, helping Vietnamese sellers develop sustainably and increase global recognition.

3.3. News Updates and Connecting the Vietnamese Seller Community

Amazon Vietnam maintains active communication and close connection with the domestic seller community through official information channels. In addition, Amazon Global Selling regularly organizes conferences and events for Vietnamese businesses.

The Amazon Global Selling website also frequently updates the latest news on policies, regulations, global consumption trends, as well as success stories of Vietnamese businesses on Amazon.

This allows sellers to promptly grasp changes in the international e-commerce environment while learning practical experience from the growing Vietnamese seller community.

3.4. Professional Training with Seller University

Seller University is a free learning platform developed by Amazon specifically for sellers, now available in Vietnamese. Here, Vietnamese businesses can access courses from basic to advanced levels on:

Uploading and optimizing product information
Managing orders via Fulfillment by Amazon (FBA)
Building brand and running effective advertising
Data analysis and sustainable store operations

As a result, Vietnamese sellers can enhance their business capabilities, management skills, and compete effectively in the global market.

4. AGlobal – Trusted Partner of Amazon Vietnam

AGlobal is a leading company in Vietnam specializing in global selling and e-commerce solutions on Amazon. As an official Amazon partner, with experience accompanying 200+ Vietnamese businesses, AGlobal commits to providing comprehensive and optimized solutions to help enterprises expand the “Made in Vietnam” brand internationally.

With a team of experienced experts who understand global e-commerce, AGlobal supports sellers throughout the entire Amazon business process, including:

Professional account registration and verification according to Amazon standards
Advising on potential products and analyzing international market trends
Optimizing store, content, and product images to increase visibility and conversion
Running effective Amazon Ads campaigns to maximize budget and profit
Building brand and developing sustainable sales through long-term strategies

For businesses seeking a trusted partner to expand on Amazon, AGlobal accompanies you from the beginning to when your brand conquers international markets.

5. Conclusion

From impressive growth figures to a comprehensive service ecosystem, Amazon Vietnam’s credibility continues to be reinforced. With strong technological capabilities and a commitment to supporting businesses, Amazon Vietnam is a solid destination for Vietnamese brands to confidently conquer global markets.

AGlobal – the best cross-border e-commerce solution for businesses.
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