Minimalist interior: Explore export business potential

Minimalist interiors are increasingly popular and popular after the Covid epidemic, when people tend to take more care of their family home. After the pandemic, the form of working from home also developed strongly, requiring people to have appropriate space to concentrate. Therefore, minimalist furniture business is the perfect choice. 

1. Overview of minimalist interiors 

Bearing the mark of timeless elegance, minimalist interiors have become a trend for interior beauty in the 4.0 era. Not only does it help optimize living space, but it also brings a breath of elegance, modernity and sophistication to the house.

1.1. Concept  

Minimalist furniture is interior products with a design style built from the philosophy "Less is more" and heavily influenced by Japanese interior design style. This is an interior style that emphasizes minimalism but is still extremely sophisticated, luxurious and exudes a special attractive beauty. 

noi-that-toi-gianMinimalist interior brings elegant and sophisticated space to the house

Outstanding characteristics of minimalist interiors are the use of simple lines, few details, limited colors and multi-functional integration. Minimalist interior decoration helps optimize space, is easy to clean, saves costs, lasts a long time and balances and harmonizes the preferences of many people using that space. 

1.2. Typical minimalist interior lines 

Here are some of the most popular and important minimalist interior lines:

Bedroom furniture 

Minimalist furniture products for bedrooms are often prioritized for large sizes and comfortable materials. However, they are often quite bulky and difficult to transport. Selling well all year round with models: mattresses, bed frames, bedside tables, wardrobes,... 

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The living room's furniture 

This is the most typical minimalist interior line. Minimalist interior products, in addition to serving in living rooms, are also placed in lounges and hallways. Some best-selling models: living room chairs, sofa sideboards, sofas, coffee tables,...

noi-that-toi-gianSome sofa information for living room furniture

Kitchen interior 

This furniture line includes products used in the kitchen to serve cooking and dining needs. There are also products for picnics or outdoor meals. Some hot models include: bar chairs, kitchen shelves, dining plates,...

2. Current minimalist interior market 

The current dark furniture market is very vibrant and has many prospects. Entering 2024, this market continues to have many positive changes that attract businesses. 

2.1. Global minimalist interior trend 

In recent years, the trend of minimalist interior designs has returned to popularity. These models are suitable for many interior styles. They are also suitable for many different preferences and cultures of customers. 
Anthony Barzilay Freund (Art Director and Chief Editor of 1stDibs) said that among many different interior styles, more than 30% of survey people choose minimalist interiors to pursue in 2024. Maybe Clearly, this niche is leading the trend.  

In addition, according to Amazon, in the past 4 years, "Furniture & Home Decoration" has continuously ranked among the top best-selling categories of Vietnamese sellers on Amazon. These are the bells ringing for businesses to seize this opportunity immediately. 

Read more: Amazon là công ty gì? Cập nhật thông tin chi tiết nhất 2024

2.2. The potential of minimalist interiors in the international market 

According to EMarketer, up to 62.3% of online search traffic for furniture will convert into online purchases. And the global furniture market is expected to continue to maintain a stable compound growth rate of 4.5%. A positive signal for manufacturers who want to develop their furniture business, especially minimalist furniture.

According to Statista Research Department, the US is currently the most potential market for minimalist interiors. The US furniture industry's global revenue in 2023 will reach 253.8 billion USD, accounting for the No. 1 market share and surpassing other markets. 

Followed by China with revenue of 82.1 billion USD. The potential of the billion-people market is extremely large. 

Next are Germany, France, and the UK with revenue of 53.5 billion USD respectively; 25.8 billion USD; 23.1 billion USD. In general, Europe is a new market with much development potential. 

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Global furniture market revenue in 2023, according to statista.com

In addition, it is worth noting that there are: Japan, Canada, Russia, Korea,... These are all large markets and create many choices for businesses who want to find suitable development directions. 

The global furniture market size is forecast to grow from 541.52 billion USD in 2023 to 780.43 billion USD in 2030, reaching a compound annual growth rate of 5.36%.

The strong development of the minimalist interior trend combined with increased demand for furniture creates a potential picture of the minimalist interior market. That is a great prospect that businesses on Amazon should not miss. 

3. Vietnamese minimalist furniture is exported

Vietnam's furniture market compared to the world has the advantage of low cost, diverse designs and materials. Therefore, the export potential of the minimalist furniture niche is extremely open. 

Abundant resources 

Vietnam is a country with a young population with more than 7.4 million experienced and skilled craftsmen. Labor costs are cheap compared to other countries in the region. From there, production costs and product prices can be optimized, creating a great advantage for export. 
 
Besides, our country has favorable natural conditions, rich raw material sources: wood, bamboo, sedge,... Increasing product diversity, maximum meeting the shopping needs of customers.  

The wooden furniture market is developing 

According to the General Department of Customs, the export of wood, interior and exterior products is one of the six industry groups with the highest export value in the first 4 months of 2024, reaching 4.89 billion USD, an increase of 25% over the same period last year. before, much higher than the general export growth rate of our country. 
 
Currently, Vietnam is number 1 in Southeast Asia, number 2 in Asia and number 5 in the world in the furniture export industry. This is good leverage for Vietnamese wooden furniture product traders who want to export internationally, especially through Amazon. 
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Top 10 largest furniture manufacturers in the world according to CSIL

Preferential policy conditions 

Our country's government has many preferential policies to support manufacturers in the furniture sector: import tax exemption,... With the goal of encouraging investment in this field with great potential, this will create Conditions for Vietnamese businesses to enter the global market are more favorable. 

4. Conclusion 

Minimalist furniture is a niche with huge export prospects thanks to the strong competitive advantages that Vietnam has. However, when entering this niche, businesses need to balance their strengths and market needs. From there, it is easy to conquer global customers.  
 
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