Feng shui jewelry: Market and customer segments

With the development of spiritual beliefs and global population, feng shui jewelry is increasingly popular and growing strongly. Entering 2024, this market continues to make steady progress with outstanding business potential.

1. Introduction to Feng Shui Jewelry

Feng shui jewelry is not simply fashion designs but also products that bring users spiritual values ​​and profound meanings. In particular, this is an extremely important item for those who value feng shui beliefs.

1.1. What is feng shui jewelry?

Feng shui jewelry is a type of jewelry crafted based on feng shui principles and theories, which is considered to have the ability to improve human destiny. Although there are differences in materials, designs and uses, they all have the function of bringing luck, wealth and peace.

Containing deep cultural meaning, feng shui jewelry is not only aesthetic but also includes spiritual value. They meet the desires of: continuing tradition, prosperity, health to unique style of every group of people. Therefore, feng shui jewelry is very loved and appreciated.

The timeless beauty of feng shui jewelry

Some common types of materials refined when designing this product are gemstones: Ruby, Sapphire, Emerald, Blue Pearl,... Or artificial stones, wood or precious metals...

1.2. Classification of Feng Shui Jewelry

By type of jewelry

The market is divided into 5 main categories. These include: rings, bracelets, pendants & necklaces, earrings and others. Among them, rings are the most popular designs.

According to material

Most spiritual jewelry is made of four main types: leather, precious metals, non-precious metals and wood. There are also other materials involved.

By gemstone type

Quartz, aquamarine, pearl, jade are the 4 main ingredients most used. Besides, other gemstone components are also very diverse in both color and spiritual meaning.

According to the Five Elements theory

The environment consists of 5 elements: metal, wood, water, fire, and earth. The elements have a close relationship with each other, can complement each other, can also interact. Correct application of this principle will help balance Yang energy, bringing positive results to the owner. This is the most common basic principle for choosing suitable feng shui jewelry.

2. Customer segmentation in the Feng Shui Jewelry market

According to Market.us:

The global spiritual jewelry market is classified into women, men, and children segments according to the end-users. Among these, the women segment is expected to dominate this market.

Women are the main customer group, accounting for 61% of the feng shui jewelry market share. Women are often more interested in spiritual jewelry and accessories, as a way to express their beliefs and personal style.

This is also considered a valuable item that is on the priority list when they shop for the purpose of sending or giving as gifts to family and friends. Therefore, the demand for feng shui jewelry is increasing day by day and women tend to pay special attention to unique and personalized products.

In terms of age, people aged 25 - 45 are the ones with the largest consumption of feng shui jewelry products. This is the stage when people have certain understanding, interest and financial ability to invest in valuable personal products.

During this period, they tend to seek spiritual jewelry products to support their spiritual journey, heal, improve health, and attract wealth. Besides, rapid urbanization has created a deep and personalized connection between the wearer and their spiritual values.

Feng shui jewelry is not only an accessory but also contains the faith and piety of each person. This factor drives demand and revenue in the feng shui jewelry market, which is expected to continue growing in the future.

Learn more: Cross-border fashion accessories business, try it now!

3. International feng shui jewelry market

According to Market.us:

In 2022, the global feng shui jewelry market size is valued at 13.5 billion USD. With an expected compound annual growth rate of 6.2%, this number is expected to quickly grow to 24.3 billion USD by 2032.

Among them, rings are the most popular product model among consumers. With 34% market share, this segment is expected to drive revenue growth for the entire market.

Global feng shui jewelry possesses optimistic growth signals

According to regional analysis, the global Feng Shui Jewelry market is growing strongly in three main regions. These include:

• Asia Pacific

• North America

• Europe

Asia - Pacific is the market with the largest market share with 35%. Factors such as religious diversity, growth spurts and demand for luxury products are the main driving forces driving the growth of this market.

Equally, North America is also witnessing impressive growth. This is driven by increased awareness and belief in feng shui and the influence of social media.

In Europe, the sustainability and environmental friendliness of products are factors that attract investment attention. The market expansion of brands or the presence of key manufacturing units in the industry has promoted this sector in Europe to develop well.

For the remaining regions, economic growth, government support policies or foreign investment attraction are the main factors influencing the optimistic development of spiritual jewelry items.

The international feng shui jewelry market currently has the participation and fierce competition of many global brands. Notable brands: Brother Wolf USA, Ka Gold Jewelry, Local Eclectic, Satya Jewelry, Spiru, Buddha Groove, Karma & Luck, Rei of Light Jewelry, Seven Saints...

Learn more: Understand what competitors are in e-commerce

4. Vietnamese feng shui jewelry market

In Vietnam, feng shui is an important traditional culture, reflecting the combination of people's spiritual and modern lives. Feng shui affects many areas of life, from building a house, arranging living space, to choosing jewelry and personal objects.

According to Metric:

On the online business front, the Feng Shui Jewelry industry also recorded impressive numbers. Typically, in March 2024, feng shui jewelry sales on e-commerce platforms reached a growth rate of 38.7% compared to the previous month. The trend of consuming this special type of jewelry is increasing, especially during holidays and important events.

The domestic market is currently witnessing strong competition from many famous feng shui jewelry brands such as: PNJ, Doji, SJC, Ngoc Gems,... These are all recognizable and reputable brands. high, owns diverse, quality products and has a nationwide distribution system.

5. Conclusion

The feng shui jewelry market is a market with much development potential. Therefore, in the future, this product niche will witness increased competition between both domestic and international brands. For sustainable development, businesses need to improve quality and uniqueize their products.

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