Walmart: Global launch pad for Vietnamese products

With 10,797 stores and 255 million customers per week, Walmart continues to be the global retail giant in 2025. At the same time, the launch of Walmart Marketplace has created opportunities for Vietnamese businesses to expand exports. In this article, AGlobal will explore Walmart and the business opportunities on this platform with you.

1. What is Walmart?

Walmart – one of the largest retail corporations in the world, was founded on July 2, 1962, by Sam Walton in Rogers, Arkansas, USA. As of July 31, 2025, Walmart’s revenue reached USD 693.2 billion – a massive figure sufficient to affirm the retail giant’s dominance and global influence.

Walmart offers a diverse range of goods: from food, household items, electronics, clothing, to pharmaceuticals, ensuring it meets consumers’ daily needs. In addition, Walmart owns brands and subsidiary chains such as Sam’s Club, Flipkart, and Jet.com.

Not only operating within the US, Walmart continuously expands into other countries and achieves remarkable results. Currently, the corporation has a presence in 24 countries, bringing its brand and services to millions of global customers.

2. Walmart in the US

Walmart is not only the largest retailer in the US but also plays an important role in Americans’ daily consumer life.

2.1. Walmart store system in the US

As of now, the US remains Walmart’s key market with 4,606 Walmart stores. This network spans across all states, including large-scale supermarkets, traditional retail stores, and convenience stores.

Number of Walmart stores in the US from 2015 – 2024 (Demanage, 2025)

In addition to traditional supermarkets, Walmart is strongly developing its e-commerce segment – Walmart Marketplace – to meet modern consumption trends. The combination of physical stores and online platforms helps Walmart maintain its position as the retail giant in the US while adapting to changes in consumer behavior.

2.2. Walmart’s impact on consumption habits

Amid rising prices, especially for food and beverages, American consumers are forced to change their spending habits. They increasingly focus on saving, cutting unnecessary costs, and being more cautious before making purchases.

In this context, Walmart’s “Everyday Low Prices” strategy has become the top choice for millions of households. Consumers tend to switch to Walmart to find more reasonable prices. Walmart not only helps reduce their financial pressure but also provides peace of mind in maintaining frugal consumption habits.

3. Walmart in Vietnam

Walmart in Vietnam has always been a topic of interest, from whether the brand has an official presence in Vietnam to the opportunities Vietnamese businesses can tap when selling through Walmart US.

3.1. Does Walmart have an official presence in Vietnam?

Currently, Walmart does not have supermarkets or official offices in Vietnam. However, through Walmart Marketplace, Vietnamese businesses can completely export products to the US. Businesses can reach hundreds of millions of US customers and expand exports with just an online storefront, without needing a physical presence in the US.

3.2. Opportunities for Vietnamese businesses to sell through Walmart US

Walmart is opening a big door for Vietnamese businesses to reach the US market. Currently, sellers on Walmart Marketplace can ship full containers directly from Vietnam to the US, instead of depending solely on routes from China as before.

Walmart has opened two ports in Ho Chi Minh City and Hai Phong, allowing Vietnamese businesses to easily move goods to Walmart Fulfillment Services (WFS) centers across the US. This helps save logistics costs, shorten delivery times, and enhance competitiveness.

Furthermore, Walmart actively connects with Vietnamese businesses. From participating in the Vietnam International Sourcing Expo 2023 to organizing an event in Hanoi in 2024 introducing more than 200 domestic sellers on its e-commerce platform, Walmart has affirmed its commitment to accompanying Vietnamese suppliers.

The event “Private Event Walmart: Accelerating Global Success” will take place on 30/09/2025

This upcoming 30/09/2025 in Ho Chi Minh City, AGlobal, in collaboration with Walmart Global eCommerce, PingPong, and YunExpress, will organize the event “Private Event Walmart: Accelerating Global Success,” sharing global export strategies, optimal logistics solutions, and opportunities to directly connect with Walmart.

Register for the event now at: https://forms.gle/9XD2HVjJx9gkTCzX8

Time: 13:30 – 17:30, 30/09/2025

Venue: 13th Floor, Mplaza, 9 Le Duan, District 1, Ho Chi Minh City

4. Walmart Marketplace: The future e-commerce platform for Vietnamese businesses

With more than 120 million visits per month, Walmart Marketplace gives Vietnamese businesses the opportunity to access the vast US market without a direct presence.

To fully leverage this potential, businesses need to understand Walmart Seller Center – a comprehensive store management tool, and Walmart Business – a channel to expand B2B sales, connecting with business customers in the US.

4.1. What is Walmart Seller Center and its key features

Walmart Seller Center is the official management portal for all sellers on Walmart Marketplace. This is where businesses register accounts, manage products, process orders, track performance, and optimize operations. It can be seen as the “control center” that allows sellers to run their online store on Walmart in a centralized and efficient manner.

Some key features of Walmart Seller Center

What differentiates Walmart Seller Center is its exclusivity and strict vetting. Only businesses that fully meet the requirements are allowed to join. Thanks to this, the Marketplace maintains product quality and high consumer trust.

4.2. Walmart Business – Expanding the B2B sales channel for businesses

Not only focusing on B2C retail, Walmart has developed Walmart Business – a dedicated shopping platform for businesses, organizations, and non-profits. Instead of buying individually like consumers, businesses can purchase in bulk at low everyday prices, while managing invoices, accounts, and product catalogs in a centralized way.

A key highlight is Walmart Business’s application of AI to optimize the entire shopping journey:

Personalization: recommending the right products based on purchase history.
Faster search: AI generates precise keywords to make finding products easier for businesses.
Accurate inventory & delivery management: AI/ML forecasts demand, optimizes logistics, and minimizes stockouts.

Walmart Business helps businesses save costs, shop quickly, and manage more efficiently. This is an opportunity for Vietnamese businesses not only to sell to individual customers on Walmart Marketplace but also to access large B2B partners in the US, where there is stable and long-term purchasing demand.

5. How to register a Walmart account in 2025

To join Walmart Marketplace, businesses need to meet certain requirements and register their account according to the correct process.

5.1. Requirements businesses need to meet according to Walmart standards

Before opening an account, sellers need to prepare the information and documents required by Walmart. Careful preparation from the start will help your application get approved easily, shorten the registration time, and quickly get your products on Walmart’s shelves. The minimum requirements to join Walmart Marketplace are as follows:

Local business license number
Supporting documents verifying your Business Name and Address
Successful history in the market or e-commerce
Products with GTIN/UPC
Product categories complying with Walmart’s Prohibited Products Policy
Conduct sales through Walmart Fulfillment Services (WFS) or another B2C warehouse in the US capable of handling returns

5.2. 4 steps to open a Walmart account for Vietnamese businesses

Step 1: Create an account on Walmart Marketplace

Access here to register an account, click “Join Marketplace” to start setting up the account. You need to fill in full information such as: business name, address, business license, and contact information.

Step 2: Verify your business

Next, you need to provide supporting documents to complete the seller profile. Prepare in advance:

Legal business name exactly as in the business license.
Business address shown on a bank statement or utility bill issued within the past 6 months.
Email and phone number used for customer service.

Note: For international sellers, Walmart does not require a US tax ID. Simply select “No, I don’t have a US Tax ID” to continue.

Step 3: Set up payments

You can connect or register an account with Payoneer/PingPong to receive payments from Walmart. Just log into Seller Center, select a payment method, complete registration on the partner’s website, and link back to your Walmart Marketplace account.

Step 4: Set up shipping and returns

Choose your shipping policy (such as free shipping, 1–2 day delivery) and configure an appropriate delivery method, while also setting clear return policies. Additionally, you can use Walmart Fulfillment Services (WFS) to simplify the delivery process and save costs.

6. Conclusion

Walmart Marketplace opens the door for Vietnamese products to reach the stable and potential US market. Seize this opportunity now to take Vietnamese products global!

AGlobal – the best cross-border e-commerce solution for businesses.