Wall picture frames: Modern decoration trends
Wall picture frames are very popular in the current interior decoration trend. In addition to creating a highlight for the house, they also show the homeowner's style. Besides, under the impact of Covid, the demand for decorating living spaces has increased sharply, promising a boom in sales for the future decorative painting niche.
1. Overview of wall picture frames
Wall picture frames are outstanding decorative products loved by many people. This is the optimal choice when you want to decorate architectural space.
1.1. Wall picture frame
Wall picture frames are art products designed to decorate interior spaces. They are popular because of many advantages:
Personalize products
Consumers increasingly prefer highly personalized products. Services that allow customers to customize picture frames according to their own size, color, and design are very popular.
Online Shopping
E-commerce is developing strongly, making shopping for picture frames easy and convenient. Platforms like Amazon, Etsy, Shopee, Lazada offer a variety of designs and styles.
Prioritize quality and sustainability
Consumers are increasingly concerned about product quality and sustainability. They prefer products made from environmentally friendly and long-lasting materials.
1.2. Typical wall picture frame styles
Wall picture frames partly represent the homeowner's aesthetic taste and personality. Therefore, for customers, design and style are especially important factors.
According to Allied Market Research, abstract and modern are the two most typical painting styles. Currently, abstract paintings are occupying the largest market share in the market while modern paintings are having the fastest growth rate. The outstanding development of modern picture frames comes from the love of modern art among young people.
One of Van Gogh's most famous abstract paintings
Modern painting style
This is a line of paintings that is very popular with young customers. Because they have a simple, sophisticated beauty but are still generous and free with detailed highlights and unique shapes.
Abstract painting style
It is no coincidence that this line of paintings occupies the number 1 position in the market. They attract customers with their unique and attractive beauty. This picture frame model is inspired by real life, although real but "virtual", very unique and attractive.
2. Market potential for exported wall picture frames
Wall picture frames not only sell well in Vietnam but are also very popular around the world with impressive statistics.
2.1. Domestic market
According to Metric, from April 2023 to March 2024, revenue from decorative wall paintings on e-commerce platforms reached more than 31 billion VND. This is an impressive number for this niche.
In March 2024 alone, the scale of the domestic wall painting market reached more than 540 million sales. This number is 41.5% better than February 2024.
2.2. International markets
According to Amazon statistics, in the past 4 years, "Furniture & Home Decoration" has continuously been in the top best-selling categories on Amazon. Among them, "wall picture frames" are among the top best-selling home decoration products.
Wall picture frames are among the top best-selling products on Amazon
Read more: Minimalist interior: Explore export business potential
According to the product opportunity discovery tool on Amazon, in 2023, the keywords: "wall decoration", "kitchen decoration", "bathroom decoration",... were searched a lot. best in the Furniture & Home Decoration category. Besides, this industry group also recorded sales of 156.56 billion USD in the US e-commerce market (according to eMarketer, 2023).
According to Allied Market Research, the global wall painting market size will reach a value of 20.4 billion USD in 2021 and is expected to reach 34.77 billion USD by 2031. Accordingly, the compound annual growth rate is expected to reach 5.6% in the period 2022 to 2031.
North America is the market contributing the largest sales to the decorative painting niche. Among them, the US, Mexico and Canada are the major countries dominating the market. Besides, the Asia-Pacific region is equally attractive as it is the market with the fastest growth rate.
According to Global Wall Decoration Market Size Study, by Wise Guy Reports, total sales of wall decoration products in 2016 reached a value of 60.7 billion USD. This number is expected to grow to 78.5 billion USD by 2025.
3. Wall picture frames and export prospects
The Vietnamese decorative painting market possesses many advantages: good resources, low cost, diverse genres,...
3.1. Quality human resources
In terms of human resources, Vietnam has a young population with a large number of skilled craftsmen. According to a survey of the Vietnamese labor force by the General Statistics Office, the group of "craftsmen and related industries" has up to 7.4 million workers, accounting for 13.7% of the total labor force.
The cost of producing domestic products is quite reasonable. Because labor costs in our country are lower than the average in other countries.
Besides, our country's human resources team has high creativity and extremely high market sensitivity. Thereby, it helps open up vast opportunities and facilitates the journey to conquer the decorative painting niche.
3.2. Rich designs, diverse designs and materials
The Vietnamese painting market is quite vibrant with a variety of products from styles and designs to colors and materials. This advantage helps sellers attract customers from all over the world with many different cultures and interests.
Vietnam has favorable natural conditions with rich raw materials: wood, glass, metal, plastic, bamboo, sedge,... Helps increase product diversity, meeting maximum shopping needs. of customer.
Besides, our country has a large and experienced design team. Young human resources easily create and keep up with trends, bringing unique beauty to "made in Vietnam" products.
3.3. The development of the wood market
According to Amazon statistics, wood is the most popular material in the wall painting market. This is a very popular and highly applicable material, especially in the housing market.
Wood is the most used material in the production of wall picture frames
According to CSIL, Vietnam is currently the number 1 country in Southeast Asia, number 2 in Asia and number 6 in the world in the export of wood and wood products. This achievement has affirmed Vietnam's strong position globally in the export market of wood and wood products.
Read more: Market Analysis & Role in Export Business
In summary, the wall picture frame niche has quality products at affordable prices, flexibility and adaptability, and good capacity from manufacturers. This will be good leverage for Vietnamese sellers.
4. Conclusion
Wall picture frames are a niche with great potential for market expansion today. Businesses can enter the Amazon e-commerce market to develop their brands globally. Taking full advantage of available advantages and keeping up with market trends and global customer psychology, sellers will easily conquer this market.
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