Currently, the trend of globalization is almost a guideline for the future path of enterprises. Accordingly, LAMER FASHION, despite facing many challenges in the new era, has had strong growth thanks to the cooperation with AGlobal to bring products to the international market. Let’s find out the reasons with AGlobal!

LAMER FASHION - An office-fashion store

Lamer Fashion is a fashion brand for women, mainly "office people" with high-quality products manufactured by a closed process from design to production and distribution. One of the reasons customers prefer Lamer is because Lamer has researched and gotten customer insights.

Understanding the inconveniences and difficulties of consumers when buying clothes with an extremely high price but bad quality, Lamer has applied the F2C - Factory to Customers (Temporary translation: From the place of production to the consumer). This is a modern business model, bringing customers directly to the warehouse to probably buy at the most economical price, helping to reduce all intermediary costs, in order to bring good products at an affordable price to customers. 

Currently, Lamer Fashion has various branches from North to South in Vietnam, such as Ha Noi, Thai Binh, Ba Ria, Ho Chi Minh, Tra Vinh,.... With a factory of more than 200 workers who are carefully selected with the guaranteed and controlled source of raw materials, each Lamer product is manufactured detailedly to every stitch.

Facing the Covid-19 pandemic, is there any path for this fashion business?

With a capacity of producing up to 300,000 products per year, Lamer is confident to be one of the most fashion brands having diverse products on the market, which meets all the customers’ needs. Despite its great development, at the end of 2019 and the beginning of 2020, Lamer was put in a dilemma with the appearance of Covid-19.

The pandemic has not only caused a severe crisis in the world economy but also made every business struggle to maintain and survive in the market. A series of stores and businesses fell into a state of "hibernation" - suspending service provision or maintaining only 20% of operations, minimizing space and human costs.

Lamer is also one of the businesses mentioned above. Because of Covid-19, everyone cannot leave their house to go shopping. Moreover, the rental cost and the employees' salary payment also gave Lamer a lot of trouble. Covid-19 caused a serious decrease in the revenue of Lamer’s branches.

In addition, that people stay at home creates a potential chance for online businesses to thrive. Livestream for selling, discounting, selling at an extremely cheap price even though the quality is not good, ... are several challenges placed heavily on the "shoulders" of Lamer Fashion. Is there a way to help Lamer right now?

AGlobal - A cool breeze blows away Lamer's worries

Only when finding new solutions, capturing potential niche markets, and understanding market trends can Lamer optimize its revenue and survive during the pandemic period.

That's the reason Lamer Fashion cooperates with AGlobal - Amazon's official partner in Vietnam. AGlobal helps businesses approach the export trend and integrate into global trade, accompanies businesses to bring their products to Amazon US, helping to increase their opportunities to reach customers around the world. Thanks to AGlobal, Lamer Fashion moves closer to globalization, starting to penetrate the international market.

After 9 months from the first day of cooperation with AGlobal and opening sale on the Amazon e-commerce platform, Lamer has had nearly 2000 orders from customers all over the world and earned a total revenue of more than 80 thousand USD (about 2 billion VND). AGlobal is like a new breeze, blowing away all Lamer’s difficulties, helping this business maintain its position in the women's fashion market and continue to develop on the path of globalization.

Through AGlobal, exporting goods has never been so simple, convenient, and efficient. Does your business want to reach Amazon's global customers and develop your brand internationally? Register HERE for a FREE consultation!