This article compiles a list of prominent e-commerce platforms in Vietnam, China, and internationally.Discover the advantages, operating models, and how to choose the right platform for your business to expand its market, increase revenue, and develop a sustainable brand in the digital age.

1. What is e-commerce?

E-commerce is a form of business involving the buying and selling of goods and services online via the internet. Within this ecosystem, e-commerce platforms act as intermediaries connecting sellers and buyers. Instead of incurring the costs of opening a traditional store, businesses can list their products and reach a huge customer base on these platforms.

This business model is booming globally thanks to its convenience, diverse product range, and fast delivery. Engaging in online business helps companies overcome geographical barriers and optimize operating costs related to premises and personnel. Simultaneously, it's an effective channel for building an online brand and achieving sustainable revenue growth.

2. Why are e-commerce platforms developing so rapidly?

The breakthrough of digital technology, 5G/6G mobile networks, and profound changes in online shopping behavior have fueled phenomenal growth in the e-commerce market over the past several years.

2.1. Changes in consumer behavior

Digital-age customers (Gen Z, Millennials) now prioritize online shopping due to its undeniable convenience and value:

• Save time:Shop anytime, anywhere with just a few taps on your smartphone.

• Compare prices easily:Transparency regarding price, quality, and genuine reviews from previous buyers.

• Many promotional programs:Hunt for discount codes, free shipping, cashback, and super sale days (April 4th, October 10th, December 12th, etc.).

• Order anytime, anywhere:Not limited by the opening hours of traditional shops.

2.2. Developed Logistics Infrastructure

Intelligent logistics systems and increasingly optimized automated supply chains help to:

• Nationwide delivery:Reduce domestic shipping times to just 1-2 days, or even express delivery within 2 hours.

• Transparent order tracking:Buyers and sellers can easily track the order's progress in real time (real-time tracking).

• Reduce the return rate:Our professional return/exchange process (Reverse Logistics) protects the rights of both parties.

2.3. Advanced Payment Technology

The deep integration of cashless solutions makes transactions convenient and absolutely secure. This progress is driven by the synergy between domestic and international infrastructure:

• Domestic infrastructure:The VietQR network is interconnected nationwide; e-wallets (MoMo, ShopeePay, VNPay) are deeply integrated into e-commerce platforms; and postpaid solutions (SPayLater, Fundiin) are quickly activated via eKYC.

• International standards:Highly secure one-touch payment technologies (Apple Pay, Google Pay); global BNPL systems (Klarna, PayPal); and cross-border multi-currency payment gateways (Stripe, Adyen).

This combination helps eliminate geographical barriers, optimize conversion rates, and create momentum for breakthroughs in e-commerce.

3. Popular e-commerce platforms in Vietnam

According to data from Metric,tThe Vietnamese market is witnessing fierce competition and a clear differentiation among the "big players" in the industry..Total gross merchandise value (GMV) in 2025 across the four major e-commerce platforms – Shopee, TikTok Shop, Lazada, and Tiki – is projected to reach VND 429.7 trillion, a 34.75% increase compared to 2024. . 

3.1. Shopee

Shopee currently maintains its position as one of the largest e-commerce platforms in Vietnam with a superior number of monthly active users (MAU).

• Advantage:

  • High traffic volume and extremely high brand recognition.

  • Many large-scale monthly promotional programs attract users.

  • Strong support for livestreaming sales (Shopee Live) and short videos.

  • The interface is user-friendly and easy to use for both individuals and large businesses.

• Suitable industries:Fashion, Cosmetics, Household goods, Technology accessories.

3.2. Lazada

Lazada stands out in the Southeast Asian market thanks to its advanced AI technology ecosystem and extremely robust self-operated logistics infrastructure.

• Advantage:

  • With its professional operating system and store management tools, LazAd helps optimize diverse advertising campaigns.

  • LazMall has a strict policy to protect its official storefronts.

  • Suitable for building a systematic and professional brand.

• Orientation:This platform is the optimal choice for businesses looking to invest long-term and establish a strong reputation in e-commerce.

3.3. TikTok Shop

As a "rising star," TikTok Shop has grown rapidly thanks to its shoppertainment model, based on the trend of short videos and livestream sales.