Currently, Vietnamese products are very popular on Amazon - the world's leading e-commerce platform. So what are those items?

1. Why should you sell on Amazon?

As mentioned, Amazon is one of the leading e-commerce platforms today. View more information about Amazon

There are many reasons why businesses/shop owners should run their businesses on Amazon:

• International market with many open opportunities:

That 9.7 million-selling accounts, of which 1.9 million are actively selling in the market (Marketplace Pulse, 2021) shows the outstanding development and market dominance of this e-commerce platform. This number certainly will not stop at 9.7 million. In fact, every year the number of selling accounts on Amazon is constantly increasing.

There are many businesses/stores that get some achievements on start-ups thanks to Amazon. With a fertile international market, if they can take advantage of opportunities and adapt to change, Vietnamese businesses will surely develop very quickly.

Understanding that, Clever Group launched AGlobal as a solution to support Vietnamese businesses. AGlobal provides sales enforcement services on Amazon, which helps businesses to increase opportunities to reach customers around the world, sell effectively and increase revenue. See more about AGlobal here

• Boosting the demand to improve products and manufacturing processes:

To be able to grow as it is today, Amazon has always positioned its brand by maintaining product quality and consumer safety. Therefore, goods that want to be sold on this e-commerce platform need to go through extremely strict stages.

Businesses/stores wishing to enter this market also need to pay attention to Amazon's necessary procedures and requirements to be accepted and start selling on this e-commerce platform. Thereby, Amazon also promotes the motivation and needs of businesses/stores in improving products and manufacturing processes.

• No worry about freight problems:

When selling on Amazon, businesses will be supported with shipping and warehousing services if they choose FBA - Fulfillment by Amazon service. See more about FBA service.

2. Popular Vietnamese products on Amazon

Note: This section is only based on information (both collected and analyzed) about typical Vietnamese products selling well on Amazon. In case your business/store is wondering if your specific item/product has the potential to sell on Amazon, please contact AGlobal for our advice. See more about AGlobal's service packages here

So what are the popular Vietnamese products on Amazon?

2.1. Handicraft products

Vietnam has always been famous for many traditional and skillful craft villages. From diverse materials such as bamboo, pottery, handmade materials... Vietnamese craftsmen will create many different utensils such as brooms, ceramic vases, baskets, bags,... Therefore, this is considered a key "Made-in-Vietnam" product in the international e-commerce market.

Among these handicrafts, it is impossible not to mention brooms (also known as “chổi đót”). If the average price of these brooms on the Vietnamese market is only about 20,000 - 40,000 VND, when sold on the e-commerce, the price has fluctuated up to 9.88 - 11.99 USD (about 230,000 - 280,000 VND). Surprisingly, with such a price, the purchase volume of this product on Amazon is still very high, the feedback is also extremely positive (lots of reviews from 4.5 - 5 stars). Perhaps the reasons why foreign consumers like this product are because it is a remarkably convenient product when cleaning the house, as well as the variety of colors and sizes, gives customers a variety of choices.

2.2. Textiles and traditional products

Not only handicrafts, but textile is also one of the leading exported products in Vietnam. However, there is a fact that rarely any Vietnamese fashion brand is famous on world rankings.

The biggest reason may lie in the fact that business and store owners do not have specific plans and directions to take advantage of the opportunities in this field. Vietnam's textile and garment products have a competitive advantage because of their low prices compared to the average market price. On the other hand, this is a convenient product, optimizing shipping costs and FBA. See more about FBA service.

In addition, it is impossible not to mention traditional products imbued with Vietnamese cultures such as ao dai, conical hat, or ethnic musical instruments. This item will usually be sold to people who are interested and want to learn about Vietnamese culture. A set of Vietnamese ao dai is sold on Amazon for 105 USD (about 2.5 million VND) while a conical hat costs from 30 to 35 USD (equivalent to 700,000 - 800,000 VND) depending on its size. Profits are huge if business/store owners know to seize the opportunities.

2.3. Coffee

According to Statista, in 2020, Vietnam exported 2.3 million tons of coffee to foreign markets, reaching the top 2 in the world in terms of coffee exports. The large coffee growing area, high coffee production, quality, and cheap labor are advantages for Vietnam to compete in the international market. In addition, Vietnam is also a country that grows two types of coffee with the best quality in the world, robusta, and arabica.

Coffee is also a dry product, so it is easier to preserve. This is also a Vietnamese product sold well on Amazon e-commerce products.

2.4. Cao Sao Vang

Cao Sao Vang is an oil box used to massage limbs when you have an ache very effectively. Currently, the item is available for sale on Amazon for about 8.5 USD (187,000 VND) with a box of 4 grams. Compared to the selling price in Vietnam (only 5,000 VND a box). This item is very popular and sold well with British and Russian people.

2.5. Wood - Furniture

According to statistics of WORLD'S RICHEST COUNTRY, Vietnam ranks 4th in the ranking of the world's largest furniture exporting countries. In 2019, the export value of wood products to the US market accounted for 50% of Vietnam's global export value.

In fact, the opportunities and growth potential of this industry are enormous. If Vietnamese businesses know how to take advantage (analyze the market, competitors, ...) then it will be easy to transform themselves successfully, especially in the current 4.0 technology era.

In addition, furniture is also a product that does not lose quality during delivery. The problem of furniture lies in the storage costs.

For details on market data, you can contact AGlobal for advice in the best way.

Aglobal is the only business that is both an account management partner and an advertising partner of Amazon in Vietnam. With Aglobal, exporting goods becomes simple, streamlined and efficient.
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