Amazon Selling Guide 2025 For Beginners
Selling on Amazon is increasingly attracting the attention of individuals and businesses, especially those who want to expand their business to the international market. With detailed steps and some tips for selling on Amazon, you can easily access this platform and successfully build your store.
1. Introduction to selling on Amazon
Amazon is currently one of the world's leading technology companies. It is also the world's largest online retailer and a prominent cloud service provider.
Selling on Amazon brings many advantages, the most prominent of which is the ability to reach a huge customer base. With hundreds of millions of users worldwide, Amazon helps sellers get closer to the international market.
The review and rating system on Amazon helps build credibility and trust with customers. At the same time, this platform provides data analysis tools for sellers to optimize business strategies and increase revenue effectively.
In addition to providing analytics tools, Amazon also provides a business management support service called Amazon FBA (Fulfillment by Amazon). This service provides many important supports to optimize sales on Amazon.
Amazon FBA supports sellers in storing goods, processing orders, packaging, shipping and providing 24/7 customer care services. Using FBA helps save logistics costs, expand international markets and optimize customer experience, allowing sellers to focus on business strategies.
Learn more: Amazon FBA: Solution to Bring Vietnamese Products to the World
2. Three steps to successfully sell on Amazon
Are you ready to discover how to sell on Amazon and conquer the global market? Below are 3 simple steps to help you easily access and succeed on this platform.
2.1. Create a seller account on Amazon
To create a seller account on Amazon, sellers can follow these steps:
Step 1: Visit the Amazon Seller Central page and click Register Now
Step 2: Select the account type. There are 2 types of accounts: Individual and Professional
Step 3: Prepare the necessary documents including ID card/passport to verify identity, International bank account to receive payments from Amazon and Tax Information
Step 4: Complete the registration. Fill in all required information including personal/business information, email, phone number and warehouse address or product origin.
Step 5: Verify the account. Amazon will check the documents you provide, which may take a few days.
Step 6: Access and start selling on Amazon
Steps to register a seller account on Amazon (Source: Amazon Global Selling)
2.2. Choosing the Right Business Model
Amazon offers a variety of business models, allowing sellers to choose the method that best suits their goals and resources. Here are some popular business models on Amazon:
Private Label: Create your own branded products, control quality, and market them to build credibility in the marketplace.
Wholesale: Buy products in bulk from manufacturers or distributors, then resell them on Amazon.
Retail Arbitrage: Buy discounted products from traditional retailers and resell them on Amazon at a higher price, taking advantage of the price difference to make a profit.
Online Arbitrage: Similar to Retail Arbitrage, but the goods are purchased from other online retailers, then resold on Amazon.
Dropshipping: Sell on Amazon without holding inventory; When an order is placed, the supplier will ship the product directly to the customer.
Handmade: For handmade products, take advantage of the Amazon platform to reach global customers.
Choosing the right business model on Amazon depends on the seller's goals, resources and capabilities. Therefore, careful research and testing are very important to find the most effective way to sell on Amazon.
2.3. Post products and start selling
To start selling on Amazon, sellers need to research the market to choose potential products by analyzing trends and customer needs. Use tools like Jungle Scout or Helium 10 to collect and analyze data more effectively.
Create product listings with clear titles, high-quality images that meet Amazon standards and detailed descriptions that highlight product benefits. Once you have listed your products, track your sales performance on Amazon through Seller Central using metrics like sales, conversion rates, and customer reviews.
3. Effective Amazon Selling Tips for Beginners
Successful selling on Amazon starts with careful preparation. Take advantage of the following tips to grow your store stronger and stronger.
3.1. Selecting Potential Products
To select potential products when selling on Amazon, sellers can use Amazon Best Sellers to identify hot-selling products in each category. In addition, follow the latest trends on social media and other e-commerce platforms to grasp market demand.
Amazon Best Sellers (Source: Amazon.com)