Amazon FBA: Solution to Bring Vietnamese Products to the World

According to AGS, more than 70% of Vietnamese businesses use Amazon FBA (Fulfillment by Amazon) for sales activities on Amazon. This is an effective solution to help businesses optimize logistics, access international markets, improve customer experience and grow sustainable revenue on Amazon.

1. Amazon FBA Overview

Amazon FBA (full name: Fulfillment By Amazon) is the Fulfillment Service by Amazon. Specifically, businesses will send goods to the Fulfillment Center by Amazon and Amazon will be responsible for warehousing.

When customers place an order, Amazon automatically processes the order, from picking, packing to delivering the product. Amazon also supports customer care and handling exchanges/returns, ensuring fast delivery, especially for Prime members. Revenue will be transferred to the seller after deducting fees.

Amazon FBA Operation Process

In general, Amazon FBA is a comprehensive business solution that helps businesses export effectively across borders. This feature helps optimize logistics, expand international markets, improve customer experience and focus on product development as well as business strategies.

2. Amazon FBA and important benefits

Through Amazon FBA, sellers' booths will use the most effective business support tools on Amazon. This helps manufacturers increase their ability to reach customers and affirm their brands on the platform.

2.1. Maximize sales advantages from Amazon

By joining Amazon FBA, your products will be labeled with the Amazon Prime logo, helping to increase prestige and attract customers. This logo ensures that packaging, shipping, customer care and product returns are all handled by Amazon. In particular, free 2-day delivery service is a big advantage for Prime members.

Amazon FBA products are prioritized in search results, increasing the ability to reach millions of potential customers. This makes it easy for products to attract attention and improve conversion rates.

Amazon Prime Logo (Source: Amazon)

Businesses participating in FBA also automatically own the Buy Box, where most transactions are made thanks to its prominent position on the product page. Businesses that control the Buy Box will have a big advantage in attracting customers' attention.

In addition, only products with Buy Box are allowed to run Amazon PPC ads. PPC tools help businesses advertise products directly on the search results page, increasing the visibility and prominence of products on the purchase page.

2.2. Providing flexible and diverse solutions for businesses

Amazon FBA provides a professional warehousing and shipping system. Amazon FBA's warehousing system helps businesses store, manage and deliver products effectively.

Products will be sent to warehouse centers by air or sea, then quickly located and processed. Amazon distributes products to the warehouse closest to customers, supports fast delivery (Prime Delivery) and returns management.

In particular, businesses can quickly expand their business without investing additional capital in warehouses or human resources. In addition, Amazon FBA also supports businesses to optimize operating performance during peak seasons thanks to the ability to handle large volumes of orders effectively.

2.3. Increase product recognition with Amazon FBA

By joining Amazon FBA, the services provided by Amazon support improving the shopping experience and customer satisfaction. When products receive positive reviews from buyers, the opportunity to win "Featured Deals" will increase, creating a competitive advantage on the platform.

Products with good reviews often rank higher in search results, increasing visibility to potential customers. As a result, businesses can reach more customers and effectively boost sales.

3. Secrets to successful business with Amazon FBA

Amazon FBA is not only a solution to optimize the supply chain but also helps a lot in store management. To be successful, businesses need to equip themselves with effective strategies to maximize the potential of this type.

3.1. Market research and potential product selection

Carefully researching the market on Amazon FBA is the first step to finding products with high demand and low competition. Next is choosing products with high profit margins, easy to transport and store to reduce storage and shipping costs.

Researching and understanding the market also provides businesses with a lot of information about prominent business trends. One trend that is popular on Amazon is the gift trend.

The demand for gifts increases throughout the year with many occasions such as holidays, birthdays, condolences, etc. Therefore, businesses should focus on exploiting every gift-giving occasion to maintain year-round sales, reduce inventory after the peak season, and at the same time maintain a good ranking for the Booth.and attract new customers.

Currently, AGlobal supports 1-1 consulting on product markets and Amazon platforms for sellers to schedule a consultation right here.

Learn more: What is market research? Applications in e-commerce

3.2. Optimize product listings

Optimizing product listings is one of the important factors to increase visibility and attract customers. Products will become more prominent and sales opportunities on Amazon will increase if the business has an eye-catching listing page.

Product names need to be clear, attractive and contain key keywords so that customers can easily find them. Product descriptions must be detailed, easy to understand and incorporate important keywords to help customers quickly grasp information. Product images must also be sharp, detailed and from many angles to create trust.

In addition, a special feature on Amazon FBA for product listings is Content A+. This is a feature that helps create more beautiful and detailed product pages, enhancing the buyer experience.

A+ Content allows sellers to add graphic elements, text and images to describe the product. The listing page will look more vivid and attractive, thereby increasing the conversion rate and improving sales efficiency. This is an extremely important tool to stand out from competitors on Amazon.

Content A+ (Source: Amazon)

3.3. Take advantage of Amazon FBA's performance tracking and adjustment features

Amazon FBA offers many features to help sellers track and adjust business performance. Some of the notable features include:

• Amazon Seller Central - Businesses can check important metrics such as revenue, inventory, and sales performance reports

• Inventory Performance Index - Evaluate inventory efficiency

• Performance Metrics - Report on defective order rates, cancellation rates, and late delivery rates

• Customer Feedback - Manage customer feedback

• Product Reviews - Manage product feedback

• Brand Tailored Promotions - Create promotions for each customer segment,

• Brand Analytics - Support data analysis to make effective product, marketing, and advertising decisions.

Amazon FBA's support features help to effectively monitor, analyze, and adjust business strategies on Amazon FBA. By taking advantage of the above features, businesses can grow and optimize profits.

 4. Conclusion

Amazon FBA is not just a simple order fulfillment solution but also brings comprehensive benefits to support business success. By taking advantage of the tools provided by Amazon FBA, businesses can create breakthroughs and affirm their position in the global market.

Accompany businesses to sell effectively on Amazon. Connect with us Here to receive free 1-1 consultation from leading experts of AGlobal.

AGlobal - Amazon's account management, advertising and education partner in Vietnam, helping more than 200+ units export goods simply, streamlined and effectively.