Dried fruit: Latest markets and trends
Under the changing perceptions and consumption habits of modern society, dried fruits are becoming increasingly popular and growing rapidly. Both domestic and export markets for dried fruits have seen remarkable growth milestones. Follow the article below with AGlobal to explore this promising market.
What are dried fruits?
Dried fruits are fresh fruits (or vegetables) that have undergone a drying process to remove most of their water content. Through drying, fruits ensure extended shelf life and enhance convenience for storage and transportation.
The drying process is typically carried out through methods such as heat drying, freeze drying, and air drying. Once dried, fruits retain their nutrients and vitamins, offering a healthy snack option rich in vitamins, minerals, and fiber.
Dried fruits are both nutritious and easy to store
Various types of dried fruits are commonly consumed as ready-to-eat snacks or used in food preparation as ingredients for desserts, salads, and more.
Apart from extending shelf life, dried fruits enhance flavor and natural sweetness. This makes a wider variety of fruits accessible to consumers.
Benefits of dried fruits
Considered among the healthiest foods, dried fruits offer numerous benefits to consumers:
Health Benefits
Drying eliminates excess water content while retaining a significant portion of nutrients and vitamins, making dried fruits a nutritious snack option.
Low water content in dried fruits provides prolonged satiety, reducing cravings and aiding weight management.
As a perfect alternative to sugary processed snacks, dried fruits are seen as healthy, natural snacks without added artificial sugars, appealing to health-conscious consumers.
Convenience in Usage and Storage
Dried fruits are conveniently packaged, allowing consumers to easily carry them for work, leisure, or exercise without requiring preparation.
After undergoing the drying process, dried fruits can be stored for longer periods compared to fresh fruits. Drying inhibits bacterial and fungal growth, reducing the risk of spoilage and decay.
Versatility in Usage
A wide variety of dried fruits allows consumers to choose without monotony. Moreover, numerous culinary creations can be made using dried fruits, adding diversity to diets.
The variety from types to flavors makes dried fruit a popular food
The rich diversity of flavors and natural sweetness of some dried fruits make them particularly appealing to consumers.
Current State of the Dried Fruit Market
The dried fruit market is undergoing significant growth due to increasing demand from health-conscious consumers. Product diversity and food safety have become key focal points, presenting opportunities and challenges for businesses in the industry.
In the International Market
The dried fruit market has seen robust growth in recent years. It is forecasted to increase from $8.58 billion in 2023 to $9.34 billion in 2024, with a Compound Annual Growth Rate (CAGR) of 8.9%. This growth is driven by traditional consumption habits, food preservation practices, global trade, food applications, and consumer awareness.
In the future, the market is expected to continue its remarkable growth trajectory. According to Thebusiness Research Company, the market is projected to reach $13.38 billion by 2028, with a CAGR of 9.4%.
This growth can be stimulated by health and fitness trends, innovations in packaging and distribution, dietary preferences, marketing, and consumer education. Key trends during the forecast period include advancements in drying technology, natural ingredients, flavor innovations, convenience, and the vegetarian movement.
In the Vietnamese Market
According to the Market Research Report on the Dried Fruit Market on the E-commerce platform by Metric.vn from January 2023 to December 2023, the revenue of dried fruits on the E-commerce platform in the 12 months increased by over 25.8% compared to the previous quarter.
In assessing the dried fruit market, sellers can commonly offer products ranging from 50,000 VND to 100,000 VND. The best-selling dried fruit brands include Tanu Nuts, Huynh De Te Hung, Septree, Nang Kho, etc.
According to Metric's 2023 Dried Fruit market research report on the E-commerce platform
Future Trends in the Dried Fruit Market
Impacts from societal perspectives, technological advancements, and changing consumer preferences have strongly influenced the dried fruit sector, creating new market trends.
Growing Health Awareness Driving the Future Growth of the Dried Fruit Market
Healthy eating has become a standard, with most consumers prioritizing health, sustainability, and ethics when choosing products. With their nutritional richness, minerals, and fiber content, dried fruits are the top choice for weight-conscious individuals seeking to replace calorie-rich snacks.
According to a survey conducted by Felesis in January 2021, 60% of Americans want to feel healthier, and 51% want to lose weight by modifying their diets, including increasing the consumption of plant-based foods. Therefore, the increasing number of health-conscious consumers will continue to drive the growth of the dried fruit market.
Rising Preference for Organic Foods
The growing demand for organic foods significantly impacts the dried fruit market. Organic foods refer to agricultural products grown and processed using organic farming methods.
Dried fruits provide consumers with a convenient, nutritious, and environmentally friendly snacking option. This aligns with their values and preferences for clean, sustainable, and ethically produced food products.
Innovation in Dried Fruit Products
Creative introductions and a variety of new flavors in dried fruit products are reshaping the market landscape. Leading companies in the dried fruit sector focus on launching and promoting new flavors to strengthen their market positions.
For example, in March 2021, Ocean Spray Cranberries, Inc., a US agricultural cooperative, introduced Ocean Spray Fruit Medley, a new line of dried fruits combining delicious Craisins.
Ocean Spray Fruit Medley is made from premium, high-quality ingredients without artificial colors, flavors, or preservatives. It comes in three distinct variants, each offering immune benefits, fiber, and probiotics.
The revolutionization of sterilization technology is enhancing the quality and shelf life of dried fruits.
Major companies operating in the dried fruit market are developing new products integrating sterilization technology to increase profitability in the market. Sterilizing dried fruits is a process aimed at reducing microbial contamination and extending the shelf life of the fruits.
Conclusion
Dried fruits are one of the potential export commodities for Vietnam, as our country has advantages in biodiversity and a favorable climate for fruit trees. The global dried fruit market is in high demand and is forecasted to grow significantly in the future. This is a great opportunity for Vietnam to assert its position and the quality of its products in the international market.
Accompanying businesses in effective sales on Amazon. Connect with us here to receive free 1-1 consultations from top experts at AGlobal.
AGlobal - Amazon's account management, advertising, and education partner in Vietnam, helping over 200+ exporting units streamline and efficiently manage their merchandise.
