Selling on Amazon: Benefits of businesses

In 2021, nearly 7.2 million Vietnamese products from small and medium businesses were sold on Amazon, and many of them achieved sales of up to 1,000,000 USD. Selling on Amazon is currently a trend for many businesses when Amazon brings many benefits to sales partners.

Here are the benefits of selling on Amazon, especially for small and medium-sized businesses that AGlobal summarizes.

1. Opportunity to expand to international markets when selling on Amazon

Amazon has become a popular name all over the world, similar to Google or Apple, if you ask anyone on the street, “Do you know Amazon?” Everyone will immediately think of Amazon e-commerce site, even in Vietnam, everyone must have heard more or less the name or know this e-commerce floor.

Amazon is an e-commerce website with a very large scope of activities, more than large e-commerce websites in Vietnam such as Shopee, Lazada... Not only has the scope of operations in many countries and territories, Amazon also has a wide range of activities. variety of products on the website. When selling on Amazon, businesses can recognize hundreds or thousands of products with different origins and uses, making Amazon like an "online supermarket" where you can find anything.

It is because of the variety of products from all over the world that makes Amazon the largest e-commerce website in the US as well as in the world. Amazon's operations in more than 18 countries as well as shipping support in more than 185 countries around the world show the potential to reach customers from all over when selling on Amazon.

Some other statistics about Amazon

• Feedvisor, a leading US research site, reports that up to 89% of consumers agree that they are more likely to buy products from Amazon than other e-commerce sites.
• Amazon is the most popular shopping app in the US, with about 150.6 million mobile users accessing the Amazon app.
• Episerver, an American research site, up to 23% of first-time online shoppers will find inspiration when there is no specific product to buy on Amazon.

Selling on Amazon helps businesses increase opportunities to reach customers from all over the world, and build an international brand quickly and easily.

2. Large number of potential customers

Parallel to Amazon's popularity is a huge amount of traffic from all over the world. In 2020, Amazon has nearly 5.2 billion visits and 197 million unique visitors globally each month. So when selling on Amazon, businesses can reach a huge number of customers.

3. Professional Amazon sales support service

When selling on Amazon, businesses don't need to manage issues like inventory, shipping, or packaging. Amazon has supported sellers with its FBA (Fulfillment By Amazon) service, in which sellers (or sellers' suppliers) ship their products directly to Amazon's warehouse. Amazon then stores the item in stock and ships it directly to the customer (usually via 2-day Prime shipping).

Amazon also provides tools to assist sellers in market research, branding.... Facilitates businesses to make decisions that are appropriate to the situation of their stores.

4. Low marketing costs compared to other e-commerce sites

Amazon is one of the most attractive e-commerce platforms in the world, so when selling on Amazon, businesses will not need to worry too much about reaching customers, this also depends on the market. niche as well as the level of the market the business chooses. Amazon algorithm can display products on suggested categories based on search keywords. Create favorable conditions for businesses when optimizing marketing costs and other costs.

Let's do a small comparison of Amazon's advertising costs with Shopee - one of the most popular e-commerce platforms in Vietnam. The CPC cost is Average cost per click on the advertising product link. Amazon has a cost of only 2,292 VND, and the cost. of Shopee is basically 3,000 VND. Amazon's advertising costs are both much lower than Shopee's and reach more. Businesses can optimize advertising costs and have organic visits from Amazon itself.

Therefore, choosing to sell on Amazon is to help businesses save costs compared to doing business on other e-commerce platforms while still developing a store on Amazon in the most effective and cost-optimized way.

Summary

Amazon is a fertile market, bringing many benefits to Vietnamese businesses, especially small and medium enterprises, when selling on Amazon and bringing many great opportunities for businesses. Please contact AGlobal immediately - Amazon's official partner in Vietnam will help businesses access the export trend and integrate into globalized trade quickly and effectively.