How to find best selling products on Amazon

There are millions of products on Amazon and businesses are wondering which items are selling well to invest in. AGlobal will help businesses answer this question through the article below.

Read more: 19 potential Vietnamese products on Amazon and strategies to sell them (aglobal.vn)
Top Vietnamese products sold on Amazon

How to find best selling products on Amazon
Top-selling products are products that are in high demand, sought after, and have the potential to sell. There are 4 ways to search for these products.

1.1. Amazon Bestseller List
The Amazon Bestseller list is sorted based on accurate sales data and previous product performance. Products from this list are almost certainly profitable. All a business has to do is check the product's rating and see if the product meets the criteria listed above. If it does, the business can go ahead and try to sell it. However, always remember to start with a small amount.

Also, keep in mind that bestsellers list is updated hourly, so a given product's position will fluctuate. But this does not mean that the product is no longer profitable.

Here are the steps to use the Amazon Bestseller listing.
First, open the Amazon Bestseller page
Next, choose the category you're interested in.
Then select specific sub-categories.
Create a list of products that are supposed to perform well based on seller ratings.

Note with the index of Best Seller Rank (BSR)
BSR is Amazon's Best Seller rating. It reflects both recent and historical sales of an item. Therefore, a high BSR represents a high demand for the product.
However, if there is only one product in the category that has a high BSR and no other sellers are selling well, that is not a good sign.
Example: You want to sell sports products, but you see that “soccer ball” has only one item with a high BSR. This means, football brands tend to monopolize the market, making it difficult for your products to penetrate and compete. On further research, you find that “basketball” is the category with the most top-selling products on the first page. This is a good sign – it means that there is no one “best” product and users tend to be conservative when choosing products. There's still a market for you to jump into selling this product on Amazon!
1.2. Find best-selling niches on Amazon using suggested keywords and read reviews
How can you find the best-selling niches?
Use the Amazon search bar
When you search for “books”, the search bar will automatically show other suggestions like “Hispanic Heritage Month”, “Books by Feeling”, “Amplify Black Voices”,… All these spaces will create create a niche for businesses to exploit and create influence on Amazon.
Read customer reviews
Complaints and compliments of customers with products of similar sellers can be the raw material for expensive sales ideas.

1.3. Free Tools
Some free tools to check the "hot" of a product:
 Google keyword planner,
Google trends,
 KeywordsTool.io,
…

1.4. Paid Tools
Some paid tools to find best-selling products on Amazon:
ZonBase
Helium10
ViralLaunch
Jungle Scout
Sellics
Feedback Whiz
…

Notes when choosing high-margin products on Amazon to sell
Choose products with prices from 25-100
Unless sellers can sell in huge numbers, prices below $10 have little potential for revenue and profit.
On the other hand, products that are too expensive (over $100) without a brand will be difficult to reach the target market.
Therefore, the price of 25-100 dollars is just right for new products on Amazon
There is a fair amount of reviews
Reviews are a great way to show a customer's interest and thoughts on a product.
If the product has too many reviews, the market may be saturated and highly competitive.
If the product has too few reviews, perhaps the market is new and has not received much attention from consumers.
Therefore, future sellers should choose products with moderate reviews (100-200 reviews). This represents a market with demand and not yet fully exploited.
In addition, businesses can also read review content to see the specific needs of the market, analyze the strengths and weaknesses of competitors to take advantage of.
Standard size
To sell on Amazon, businesses need to pay order and shipping fees. Large and heavy goods will have higher shipping costs, and vice versa.
To increase profitability, sellers should choose products that are small and light.
Read more: Revealed: How much capital is required to sell on Amazon?

The most sought-after categories on Amazon 2022
Top 10 most sought-after categories on Amazon 2022
Kitchen
Sports & Outdoor Activities
Toys & Games
Products for children
Garden & Outdoor Supplies
Tools & Home Improvement
Kitchen and Dining room
Clothing, Shoes & Jewelry
Health care, household & children
Beauty & personal care
Read more:
List of best selling products right now on Amazon
Popular Vietnamese products on Amazon

Put best-selling products on Amazon
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