Details of creating an Amazon seller account for new sellers

 

1. What is Amazon seller account? 

 

To learn how to sell on Amazon, sellers first need to understand the characteristics of an Amazon seller account.

A sales account, also known as Amazon sellers, is a mandatory requirement for those who want to sell on Amazon, the world's number one e-commerce site. Through Amazon sellers, the information system easily manages orders, goods in stock and even shipping. Selling Amazon includes two methods, FBA and Dropshipping on amazon.

Amazon currently offers you 2 selling options: Professional and Individual:

  • Free Individual is a free account, but you have to pay Amazon $1 for each product sold. In addition, sellers will be limited to 40 products/month.
  • Professional is a professional sales account, there is a 40$ monthly maintenance fee.

2. Details of creating an Amazon seller account

2.1. Step 1: Create a sales account

To be able to start opening a store on Amazon, sellers need to register for a professional seller account. After providing basic information about the business, Amazon allows the seller to select items on the online store and own an online store on the Amazon. 

To create an account, the shop owner/business owner needs to prepare the following information:

  • Name (according to income tax return)
  • Full address
  • Phone number
  • Email address
  • The type of your business structure (limited liability company, sole proprietorship, corporation, etc.)
  • Registration Status
  • FTI Number (Federal Tax Identification Number)

To verify identity, the shop owner/business owner needs to provide the following documents:

  • First and last name
  • Date of birth
  • ID No./Citizen ID card
  • Release country
  • Before and after pictures of ID card/Citizen ID card
  • Bank account statement

Because of the complicated registration procedure to open a store, adding difficulties from language differences, many businesses/stores were rejected by Amazon because of doubts about the authenticity of the business. Understanding that situation, AGlobal provides sales enforcement services on Amazon, accompanies businesses to bring products to Amazon US, helping to increase opportunities to reach customers around the world, sell effectively and increase sales. turnover. Through AGlobal, exporting goods has never been so simple, streamlined and efficient.

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2.2. Step 2: Register your brand with Amazon Brand Registry - ABR

Once Amazon approves a business' sales account, the next step in the process is to apply for the ABR (Amazon Trademark Registry) program.

To apply for the ABR program, businesses need to have:

  • Trademark name (as registered with the United States Patent & Trademark Office - US Patent & Trademark Office)
  • Trademark number (USPTO registered)
  • List of countries where the product is manufactured and distributed
  • The image of the brand name on the product
  • Product brand image
  • Product image(s)

2.3. Step 3: Design the booth interface

After the brand is registered for ABR, go to Store Management.

A series of lists of brands that are eligible to create a booth will then appear.

Choose from the list and follow the Amazon steps instructions. Sellers can design the homepage interface by choosing the available templates. Amazon will display four different themes for you to choose from. Your job will be to choose a template that suits your business needs and products.

2.4. Step 4: Create a page/title and add content to every page

Once you've set up your store's homepage, you'll need to create additional pages based on product information. For example: best-selling products, product categories, promotions, discounts.

Sellers can add missing content to pages such as:

  • Picture
  • Title
  • Some product recommendations (e.g. bestsellers)
  • Product types
  • Product introduction video

2.5. Step 5: Post products for sale

After completing the interface of the store, it's time for the business/store to start posting products for sale at Amazon. Businesses can even upload their entire product inventory in one go.

You need to assign an ASIN (Amazon Standard Identifier) ​​or UPC code to every product. At the product packaging step, Amazon can easily identify and manage the items on the e-commerce floor.

2.6. Step 6: Final check and resubmit to Amazon for review

Once you've done all of the above, double-check for anything wrong by clicking the Store Preview option to check how your page is designed.

Finally, sellers need to submit created pages to Amazon for review and permission to start selling on Amazon.

3. Summary

AGlobal - Amazon export solution for Vietnamese businesses

AGlobal, Amazon's official partner in Vietnam, has made the journey to bring products faster and more efficiently.

AGlobal provides multiple services assisting businesses/stores in fully answering the question of where and how to export: market research and planning; account registering and sales page creating; sales admin; flagship store creating; etc.

To receive a FREE consultation on AGlobal's Amazon sales execution service, quickly register HERE or call the hotline 0888.608.007 to receive support from leading experts in the field!

AGlobal

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