Amazon FBA - The secret to increasing sales of Vietnamese businesses
FBA (Fulfillment by Amazon) is a concept only for Amazon international e-commerce floor. Amazon is considered one of the earliest e-commerce platforms with an international scale, operating in many countries. AGlobal will aggregate information about Amazon FBA to help Vietnamese businesses do business on Amazon easily.
In 2020, nearly half of all sales on Amazon come from third-party sellers rather than Amazon directly, with about two-thirds of those sellers using FBA. Currently, more than two million Amazon sellers around the world are using FBA service which shows the huge benefit of this service for sellers.
What is Amazon FBA?
This is a service provided by Amazon to assist sellers (third party) platform to automate shipping and order fulfillment services. Amazon handles all shipping, including returns and refunds, as well as storing products in Amazon warehouses, picking and packing, and more.
Another simple concept is: Third party selling, Amazon delivering. Sellers send their products to Amazon, who will store everything and then process all orders as they arrive.
Benefits of using FBA
It is no coincidence that up to ⅔ of Amazon sellers use FBA service, let's find out with ShopMetric why this service is so popular.
1. Low shipping cost
Analytical tools will help sellers do product and market research. Businesses should focus on the most profitable and popular products available on Amazon.
At the same time, you should research more about the product or brand to impress buyers. The uniqueness is important to highlight the stall and products.
2. Better customer management
FBA service also provides professional customer care services, helping sellers save time and ensure customer experience. Consumers will be consulted by Amazon customer service specialists 24/7 via email, chat, and phone, meaning customers can get help any time they need it.
Salespeople don't have to spend too much time answering questions and trying to make customers happy.
3. Manage returns and refunds
Return request is a situation that sellers face on any e-commerce platform. Sometimes it is difficult for the seller to review and verify the requirements from the customer.
From there, businesses lose a lot of time and costs as well as affect the business.
Store owners only pay a small fee to use FBA. Amazon takes care of everything including creating shipping and receiving labels, helping sellers save costs.
Instructions to register for FBA
If a seller wants to register for Amazon's FBA service, follow these steps.
- Create an Amazon seller account.
- After creating an account, set up FBA.
- Pack products to be shipped to Amazon fulfillment centers.
- Make sure to follow Amazon's packaging guidelines, as well as shipping and routing requirements.
Finally, select a shipping package, print a shipping label, and send the product to a fulfillment center in the marketplace of sale.
Tips to Maximize FBA Sales
Amazon FBA is a great tool to increase sales and create business opportunities. The service gives the seller the opportunity to learn about the next market or product. If a seller is looking to increase profits, here are some tips to keep in mind.
1. Use online analysis tools or third parties.
Use online analytics tools or research companies/businesses to do product research on the most profitable products and popular items available on Amazon and to determine which ones are the best best product catalog for sale.
2. Select sales products carefully.
Sellers should consider and study the store's product categories carefully. Products that rank high are competitive, but they sell quickly and keep the inventory moving. Low-ranked products can cause inventory backlogs and long-term fees. However, sellers also have the opportunity to become top sellers because of less competition.
3. Consolidate product catalogs.
One of the hardest parts of Amazon is competing with nearly identical products. The difference can be in price, customer reviews or content SEO. It sounds insignificant, but it will greatly affect many factors of the stall.
It can be the product impression rate, the number of visits, the ranking in the search section.... All of which partly affect the sales of the seller.
4. Brand building.
Creating and building a brand will help reach more target customers. This helps to ensure that the stall is selling high quality products. Also sellers should source from a reputable manufacturer/distributor. Sellers should take good care of their customers to receive positive reviews. That will help ensure sales metrics on Amazon.
AGlobal - Solutions for businesses
In order to make the selling process on Amazon of Vietnamese businesses easy and convenient when using Amazon FBA services, AGlobal was born with the mission of helping Vietnamese businesses do more favorable business in the international market of Amazon.
With an experienced team, AGlobal will support businesses from A to Z, ensuring the convenience of selling on Amazon.
Contact hotline 0888.608.007 or here to receive a free consultation on a campaign to develop a booth on the international Amazon e-commerce platform.