Amazon Vietnam website is a rather unfamiliar term for Vietnamese businesses. So what is this website?

1. What is the Amazon website?

Amazon.com, an e-commerce website/platform of Amazon.com Inc., was established to serve the needs of the US shopping market. On this website, all items from all over the world will be listed for sale and categorized according to the specific items with high quality and affordable prices.

Because of the variety of products/services, many users are preferred to utilize Amazon. Customers can optimize their search time and still be able to choose good products. In addition, because the marketing trend over the past 2 years is to increase the user experience, the Amazon website has introduced more policies to protect its consumers, thereby gaining high ratings and positive feedback from international customers.

2. What is the Amazon Vietnam website?

Amazon.com not only wants to be a familiar name to most Americans, but Amazon is also constantly developing ambitiously to dominate different markets all around the world. In fact, Amazon has set up several websites in many countries such as:

• Amazon.co.uk is the site for the UK consumer market.
• Amazon.co.jp for users in Japan.
• Amazon.de for users in Germany.
• Amazon.sg for users in Singapore.
• Amazon.com.au for users in Australia.
• Amazon.fr for users in France.
• ....

And most recently, Amazon has also entered the Vietnamese market - Amazon.vn, the site for Amazon users in Vietnam.

With the creation of the Amazon Vietnam website, Amazon has solved some of Vietnamese consumers' problems who want to buy goods on Amazon. Not only Amazon's original website, Amazon Vietnam website has also developed many policies to protect customers. This is also another reason why this e-commerce website is highly appreciated.

Many businesses consider Amazon as a potential market that can help them reach customers more easily. However, registration process for selling on Amazon requires many stages, making it difficult for them to penetrate this e-commerce platform.

Understanding that, Clever Group launched AGlobal as a solution to Vietnamese businesses' problems. AGlobal provides sales enforcement services on Amazon, accompanies businesses to bring products to Amazon US, helps to increase opportunities to reach customers around the world in order to sell effectively and increase revenue. Through AGlobal, exporting goods has never been so simple and efficient like that. See more about Amazon and how to sell on Amazon

In general, with the success in the US, Amazon is constantly developing and expanding to create many separate selling websites in other countries. And it is impossible not to mention the Amazon Vietnam website (Amazon VN).

3. Features of the Amazon website

3.1. A variety of items

If you do not know about the history of Amazon, the company was originally a book store but then has expanded to sell a variety of different products/services in many fields, from food items, ebooks, CDs ... to technology products such as software, games, garments, food, jewelry, etc.

This is probably one of the biggest reasons why Amazon is so successful today. The variety of product items, not just limited to selling books, has helped Amazon have thousands of different items from around the world. Anything customers need, they can find on Amazon.

This is also the reason why Amazon designed a logo with an arrow from the letter A to the letter Z, implying that with Amazon's services, customers will be served from A->Z. So when coming to the Amazon Vietnam website, customers will also get such complete services.

3.2 Understand customers' needs and wants 

The most important factor to help a business optimize products and reach the right customers is to understand the needs and wants of users (customer insight).

In fact, Amazon understands the behavior and needs of customers better than themselves. That is proven through Amazon's website (both the original website and the Amazon Vietnam website). In addition to promotions and special products, this site also recommends a number of products that Amazon thinks customers will like based on customer consumption behavior (search history). products on the website). This list is, of course, personalized specifically for the customer because no one has exactly the same search history. Therefore, customers both feel that they are specially cared for by Amazon's services and can easily choose the items they need through the suggested product list.

3.3. Feature review, comment, product rating

One of the unique and free ways of communication is from the customer's own reviews (words of mouth). Almost all the e-commerce platforms allow customers to rate and leave comments on the products they have purchased. Amazon is the world's leading e-commerce platform, so it's not surprising that Amazon's website also has a review system. Customers who come later will be able to read the information of previous customers, creating a trust for them to make purchasing decisions.

3.4. Always keep up with trends, develop processes, improve technology

It is the rapid update of market trend and the constant improvement of products that have helped Amazon maintain its leading position in the field of e-commerce.

Not only that, but Amazon's website development team is also trying to create and develop unique and useful solutions to bring more and more convenience to users. When it comes to Amazon's outstanding technological innovations, there are some features such as how to manage products and goods with automated systems and robots, or test intelligent delivery thanks to drones. Especially, the superfast delivery process helps to minimize the waiting time for shipping.

Aglobal is the only business that is both an account management partner and an advertising partner of Amazon in Vietnam. With Aglobal, exporting goods becomes simple, streamlined and efficient.
Register here or contact the hotline 0888.608.007 to receive completely free support from Aglobal's leading experts!